the startin point of strateic naent - strateic analysis， strivin for a corehensive review and interated stery. The exatypes for this chapter include objective questions， short answer questions， and corehensive questions， with an averae score of approxitely 5 points over the past two years. The key exatopics to focus on in 2011 are the PEST analysis thod for analyzin the eneral cro-environnt and Porter''''s five forces del. To study effectively， it is critical to understand and diest the textbook content， fora clear structure， and flexibly apply the knowlede. In ter of testin content and ability levels， this chapter covers eneral cro-environntal analysis (ability level 3) and operatin environnt and coetitive advantae analysis (ability level 2)， an others.